Evaluation - In what ways does your media product use, develop or challenge forms and conventions of real media products?

During our earlier research, we analysed films from similar genres (Hot fuzz, the other guys, etc.) in order to challenge or use the same conventions and techniques that we had seen.
The first convention that we could relate to our trailer is the 'eye stare' scene from Hot Fuzz (4-5 seconds in). This is used in combination with eerie music to build tension as dramatically as possible, suggesting an action sequence is about to take place. We used this technique at the start of our own trailer to build tension in a similar sense. However, we challenged this convention by using the audiences expectation of an action scene and replacing it with a funny one, in order to establish our spoof action/comedy genre.
From the film 'Paul Blart: Mall Cop' (8-15 seconds) we noted how an unexpected change in atmosphere in a trailer, or a scene that does not follow in sequence or with the music, can be humorous to the viewer. This was because at the very beginning of the Paul Blart trailer, we see a character who appears unfit despite the surrounding characters suggesting this location takes fitness very seriously. The fact that the tense music and the sound of the man speaking do not alter, despite his appearance on the scene, provides for a subtle joke for the viewer. We therefore used this convention in our own trailer, in our 'car slide' scene. The action build-up beforehand combined with the music suggests that an action sequence is about to take place, but in fact a funny scene occurs instead. We then followed the convention shown by not altering the sound, and keeping the music as action-orientated. This made the funny slide seem out-of-place, adding to the humour of the scene.
Regarding our ancillary tasks we used a number of conventions found in popular magazines and on posters. In both cases we used a large main image, demonstrating the importance of our trailer. We also used stereotypical images and styles associated with out genre/narrative, i.e. sirens in the poster and stripes on the magazine cover. We used the form of a traditional magazine layout, as we had a large-font title at the top, a main feature in the middle and snapshots of other films (to suggest a review later in the magazine) at the bottom. We also included a barcode and a price on the magazine to add a sense of realism, but developed the convention of having them located next to eachother (which is usually seen on most magazines), and instead had them separated.